The Product, the new Avengers Movie. The Place, movie theaters everywhere. The Price $10 general admission, $15 3D. The Promotion, strategically brilliant! On Friday, May 15th 2015 Marvel comics latest Avengers movie, The Age Of Ultron will be released upon the world. What makes this such an occasion isn't just the incredibly seductive story lines about our favorite comic book heroes or the special effects. It's the amazing way Marvel comics has engineered the build up of this film through strategic marketing and planning. Marvel and their Hollywood partners have managed to continuously strike gold on every movie release by using simple marketing and great foresight.